*The 40 Years of Cinemark campaign was developed by my team in the ADVG Campaigns course to celebrate Cinemark's 40th anniversary in 2024.

*As the advertising account planner, I led two focus groups and a detailed survey to explore how streaming services and shifting demographics impact moviegoing.

*These insights guided the creation of compelling social media ads that emphasized the unique experience of watching films at Cinemark theaters.

*My group and I conducted a comprehensive brand audit for SWOOP Agency.

*Our analysis was pivotal in preparing for the upcoming open house, where we aimed to attract new members while addressing existing issues.

*By identifying key opportunities for growth and improvement, we developed actionable recommendations to help SWOOP Agency evolve into a stronger, more vibrant community.

*Introducing the Freelancing Social Media Planner project, an endeavor that involved creating a social media marketing plan for a hair stylist named Vanessa in Dallas, Texas.

*I tracked her engagement and insights, analyzing previous content, and determining the best content and captions to post to the business's social media account.

*As the account planner for the Ardmore, Oklahoma Marketing Proposal, I led market research to uncover insights on tourism trends, target audiences, and the city’s competitive landscape.

*Using these findings, I developed a data-driven strategy with consumer personas and messaging frameworks to modernize Ardmore’s travel marketing.

*My strategic leadership shaped our creative work, helped win a scholarship, and provided the city council with a clear roadmap to boost tourism engagement.

*As part of Team Ford in SWOOP Agency, my group and I created a comprehensive marketing campaign for UNT Transportation Services.

*As the team’s strategist, I developed community engagement initiatives like a dunk tank, tabling events, free parking permit giveaways, and contributed to our PR and overall marketing strategy.

*I played a key role in distributing flyers to increase survey participation for our research, conducted our product analysis, and defined our target audience.

*This campaign was created as part of a mentee-led project, where I had the opportunity to mentor four students while also serving as the account executive and strategist.

*I contributed to the design of the presentation, developed the tagline, and supported the creation of the media strategy.

*It was a collaborative effort that not only reimagined Apple Music Replay for Gen Z but also celebrated Apple Music’s 10-year anniversary by introducing a nostalgic feature highlighting music from the past few decades.